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Vassili Kutin

PhD, Marketing Expert

Copper coins “in silver”

Cash, especially coins, are valuable witnesses to history. First of all, the presence of coins in cultural layers gives a clear date reference. As a result, numismatics is one of the main aids to archaeological research.

Bank card is a unique financial product

The plastic card can be confidently called one of the great inventions of civilization. It is a reusable financial instrument capable of simultaneously carrying out savings, payment and credit functions, actually acting as a convenient substitute for cash.

Rebranding and restyling in banks

A brand is not just a business name of a company, a trademark, not just a flag or a symbol. In fact, it is a complex concept, in its most general form it is a system of business values, that is, what the company sells to customers.