Marketing

The plastic card can be confidently called one of the great inventions of civilization. It is a reusable financial instrument capable of simultaneously carrying out savings, payment and credit functions, actually acting as a convenient substitute for cash.

A brand is not just a business name of a company, a trademark, not just a flag or a symbol. In fact, it is a complex concept, in its most general form it is a system of business values, that is, what the company sells to customers.