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Vassili Kutin

PhD in Economics, Marketing Expert

Copper coins

Copper coins “in silver”

Cash, especially coins, are valuable witnesses to history. First of all, the presence of coins in cultural layers gives a clear date reference. As a result, numismatics is one of the main aids to archaeological research.

Bank card is a unique financial product

Bank card is a unique financial product

The plastic card can be confidently called one of the great inventions of civilization. It is a reusable financial instrument capable of simultaneously carrying out savings, payment and credit functions, actually acting as a convenient substitute for cash.

Rebranding and restyling in banks

Rebranding and restyling in banks

A brand is not just a business name of a company, a trademark, not just a flag or a symbol. In fact, it is a complex concept, in its most general form it is a system of business values, that is, what the company sells to customers.