Rebranding of banks when integrating into the ecosystem
A change in a bank’s brand may occur as a result of the bank’s deep integration into the ecosystem formed by the parent company.
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Hospitality culture: 10 basic principles
It used to be believed that a guest in a house was a gift from the gods, so you should treat him with respect and never harm him.
Bank card is a unique financial product
The plastic card can be confidently called one of the great inventions of civilization. It is a reusable financial instrument capable of simultaneously carrying out savings, payment and credit functions, actually acting as a convenient substitute for cash.
Rebranding and restyling in banks
A brand is not just a business name of a company, a trademark, not just a flag or a symbol. In fact, it is a complex concept, in its most general form it is a system of business values, that is, what the company sells to customers.